Pengaruh Destination Image, Subjective Norm, dan Electronic Word of Mouth terhadap Travel Intention ke Destinasi Wisata di Kota Batam
نویسندگان
چکیده
Pada era pertumbuhan ekonomi saat ini, industri pariwisata dibantu oleh pemerintah kota Batam setempat untuk terus memperbaiki semua sarana dan prasarana yang dibutuhkan soleh wisatawan. Dari segi akomodasi, fasilitas, memperbanyak atraksi, serta kemudahan akses ditawarkan. Semua ini dilakukan agar terciptanya destination image positif, sehingga dikemudian harinya diharapkan dapat menarik wisatawan mengunjungi destinasi wisata ada di batam baik dipengaruhi sebuah individu, suatu kelompok masyarakat ataupun terpengaruh dari E-WOM mempromosikan ulasan artikel, video, foto, sebagainya. Penelitian mengetahui apakah terdapat hubungan antar satu variabel dengan lain. Tujuan penelitian adalah pengaruh image, subjective norm electronic word of mouth terhadap travel intention ke Batam. melibatkan 463 responden merupakan para pernah berkunjung Analisis data menggunakan SPSS. Hasil menunjukkan bahwa Destination Image, Subjective Norm, Dan Electronic Word Of Mouth berpengaruh signifikan positif Travel Intention pada Destinasi Wisata Di Kota Batam.
 Abstract
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ژورنال
عنوان ژورنال: Sang pencerah
سال: 2022
ISSN: ['2460-5697', '2655-2906']
DOI: https://doi.org/10.35326/pencerah.v8i4.2340